Rajiv Mehra

Mr. Rajiv Mehra, the captain of the ship, is an industry veteran who has been in showbiz for 25 years and has created impacts in the world of OTT and production over decades that continue to inspire audiences even today. Before his foray into the world of entertainment, he served as an officer in the Indian Air Force and always had a deep-rooted passion for storytelling.

In 1997, he launched his career with the venerable DD2 program, Bomkyesh Bakshi. Since then, he has contributed his expertise to a number of other popular productions, including “Mirakkel,” “Dance Bangla Dance,” “Erao Shatru,” and many others across different channels and distributors. The first-ever OTT platform specifically designed for Bengali audiences worldwide was created by Mr. Mehra, thanks to his unmatched industry experience.

With the goal of highlighting content that targets particular niches, he launched “Addatimes” in 2016 to great success. The platform quickly attracted a devoted following, which it still has six years later. Mr. Mehra understands the challenges involved in finishing a project and is best equipped to provide solutions that are remarkable.